Must read: Digital marketing gains ground

Today’s Boating Industry Magazine website features another great article from Mr. Sweet:

Websites, boat shows still top the rankings One trend that didn’t change from last year is the importance of company websites and boat shows. Those two still topped the list of most used – and most useful – marketing tactics for the year.
— http://www.boatingindustry.com/features/2015/03/03/digital-marketing-gains-ground/

As winner of the last Best-in-Class Digital Strategy Award (Website of the Year) for the www.marineconnection.com website, we can’t agree more!

Proof: Digital marketing empowered a 250%+ revenue growth for South Florida-based Marine Connection with our aggressive strategies, earning them a ranking on the 2014 Inc. 5000 list of America’s fastest growing companies.

Boat Shows? That’s right, we’ve got the Best-in-Class Boat Show Strategy Award as well – and we are empowering dealers to sell more at boat shows with our amazing digital price signs. These interactive Digital Displays let your customers picture themselves out on the water, right at the boat show. There is no better spot to invest your marketing, then right at the point of sale.

YouTube also ranked as a Top 10 item on most dealer’s marketing plans for 2015. From our experience, YouTube is a MUST for dealers! Working with Marine Connection, we delivered a simple and streamlined strategy for creating videos on both new and used boats: https://www.youtube.com/user/marineconnectioninc . Why? Because video has the highest conversion rate out of any marketing collateral, period. Customers love to see a product being used and want to picture themselves using it. As of today, Marine Connection’s YouTube channel has more views than Sea Ray’s – pretty impressive for a South Florida-based dealership with just 3 stores.

Contact us today to see how we can revolutionize your business too, with our custom websites, boat show strategies, Digital Displays, SEO and more!