October 13, 2015, West Palm Beach, FL—As technology continues to make waves in the boating industry, an increasing number of boat dealers are being propelled into the future of sales and marketing, as evidenced by a steady rise in the sales of digital signage and displays. With hot new products, comprehensive packages for dealers of every size, and affordable pricing, it’s no wonder so many reputable boat dealers are embracing the trend.
“Since we introduced our Brochure capability earlier this year, we’ve seen a surge in sales and interest,” says Jani Gyllenberg of Distinct, a South Florida-based marketing agency and manufacturer of an award-winning line of digital signage solutions. “Our customers are now able to load multiple brands and hundreds of models onto each display, and that capability has translated into more sales.”
Among the tech-savvy dealers showcasing Distinct’s new digital displays is MarineMax, the world’s largest boat retailer with over 50 retail outlets nationwide. The boating industry powerhouse currently features digital signage from Distinct in eight of its locations, with plans to expand its digital marketing efforts.
“The boating industry is evolving very rapidly, and MarineMax is at the forefront of this evolution,” notes Kelley Barry, Multimedia Specialist for MarineMax. “Utilizing technologies like Distinct’s digital displays at our dealerships and events have been a welcomed addition. In these content-driven times, providing the customer an interactive experience where they can browse makes and models at their leisure or with a sales consultant is a very powerful sales and marketing tool. Distinct is on to something big with their interactive displays,” he concluded.
Distinct has also been working closely with manufacturers to tailor custom co-op programs for this new marketing category including: Maverick Boat Company, Seminole Marine, Nautic Global Group, Robalo and Chaparral. With these strategic partnerships, the company hopes to transform the process of buying and selling boats for the better, and based on the response from manufacturers and dealers to date, it’s working.
“These Digital Displays have greatly enhanced the retail experience for our customers, and they have dramatically increased our boat sales to date,” says Skip Lyshon of Maverick Boat Company. “We want to get these in all of our dealerships and have put together a strong co-op program to do just that.”
To that end, both Maverick and Nautic Global Group introduced Distinct’s new 27-inch Digital Display at recent dealer meetings, with large pre-orders for the model before the first prototypes were even complete. Further, the company launched a boat-show-rental program just in time for the Ft. Lauderdale International Boat Show with complete packages starting at just $400/display. The buzz continues for this year’s Marine Dealer Conference & Expo (MDCE), where Distinct hints at major new product launches.
“Our goal from day one has been to simplify marketing for boat dealers, and we’ve got some great new products coming out before the end of the year to add to our amazing existing line-up” added Distinct’s Daren Somero.
In addition to their Digital Displays, the company also offers turn-key marketing strategies for dealers of any size, including award-winning websites that seamlessly integrate with cloud-based Dealer Management Systems.
With offerings and pricing like this, it won’t be long before every boat dealer joins the digital revolution.